We recently hosted a webinar titled From Launch to Loyalty: Cutting Through Food and Beverage, where we dived deep into some of the biggest challenges Food and Beverage brands face today – and more importantly, how to overcome them If you're a...
Read MoreAs university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...
Read MoreIts officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...
Read MoreInfluencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise...
Read MoreIn this digital age, traditional methods of press release writing are no longer enough to stand out Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder Enter SEO...
Read More2024 has been a blockbuster year for UK marketing campaigns, with brands pulling out all the stops to push the envelope and connect with audiences in fresh, creative ways From tech-fuelled outdoor adventures to nostalgia-fuelled marketing moments,...
Read MoreOnline safety measures and the upcoming US general election have been high priorities for social media apps recently, here’s an overview of what changes have been made: Instagram’s new privacy measures: Instagram has just rolled out a...
Read MoreWe all know by now that TikTok has been leading the influencer marketing wave in recent years With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and...
Read MoreKeeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...
Read MoreAnother month means another round up of PPR news - and what a month it's been! From filming the 50th episode of our 'Embracing Marketing Mistakes' podcast, to a new project win, brilliant coverage and a whole load of great work, August was a...
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