Author: Harry Watson

For most football clubs, a new kit launch follows a familiar formula A teaser video, a coordinated social drop, a handful of media placements with some players wearing the new kit It delivers visibility, but rarely cuts through to an audience My...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

Football clubs are no longer merely a sporting entity – they’re content brands Enjoying massive followings across multiples platforms, like TikTok and Instagram, clubs have taken to short-form and long-form storytelling Aimed at building and...