Facebook-owned mobile app, Instagram last week delivered an exciting new feature to its users with the option to record videos which can last up to fifteen seconds. And true to Instagram, 13 video-specific filters have been designed to choose from, along with the option of choosing a still from the recording to be used as the video’s cover.
Despite already enabling us to share our pictures from Instagram and our videos from YouTube, Twitter now has a new way to share videos within its tweets. Twitter has shown us how brands can connect with their target audience, by providing an open door to the vast ocean of consumers. Due to the concise nature of Twitter posts, the public give every word they tweet the full consideration that they need to give to produce an accurate response or opinion that they have in mind. The function of the RT (retweet) for the average person can boost promotion of brands; it provides free advertising. Video sharing presents an interesting marketing opportunity.
Today’s digital age has made social media the centre of most interactions. This form of communication is increasingly becoming more in demand as company’s use the World Wide Web to deliver their business ideas and marketing messages to consumers. As individuals we are faced with hundreds, if not thousands, of brands every week all of them with one goal to become the best and whilst some succeed others fall well behind.
The Social Media Revolution video has been upgraded. The first two have been rather popular especially the version with Fat Boy Slim’s Right Here Right Now. This latest version is for 2013 and offers some interesting quotes and statistics. These videos are always good for people that aren’t sure or fully understand social media.
Here is a nice little video I found on Lee Hopkins blog on B2B social media and I thought it was worth sharing as its quite short and to the point but it has a few interesting statistics in it which could be useful when speaking to clients.
Here is a clever little PR stunt by Ibis hotels. The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning. From the question, “What does your sleep look like?” it creates a picture of your movement during sleep. The video clip below has been watched more than 33,000 times already and the story has received international coverage all over the place.
Here is an interesting concept – everyday we hear more and more about Facebook growing and I read a lot of posts of people asking for new features or making recommendations on how Facebook can change and get better.
This has prompted Venessa Miemis to create “The Future of Facebook” project which is basically a campaign to gather enough money together to interview a huge amount of big hitters and ask the big question “What is the future of Facebook?” Let’s hope it’s better than that of Friends Reunited.
For the record my view on the future of Facebook is that it will become a mobile hub that allows us to buy, interact, share and post wherever we are without us needing our credit cards. I also believe that to do this the ongoing battle with Google will be resolved eventually and the garden walls will be removed and we ‘the users’ will be able to share our content wherever and whenever we want.
I think this is quite a clever way to get the funding to do a video which is going to be watched by millions – so it gets a tick from me. They need to raise $5,000 and they have 42 days left on their deadline having already received $3,356. Let’s hope the video is worth it and doesn’t go on for too long when it is finished.