Visually pleasing content has become the centre of online engagement in recent years, with businesses striving for engagement through curated visual feeds.
Here we’ll explores the power of ensuring your content is visually engaging, in a vast digital landscape – as well as best practice for making your feeds stand-out and scroll-worthy!
Try to establish visual consistency
Branding and visual consistency are key to increased awareness and brand salience. According to HubSpot, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.
In an era of information-overload, visuals can help to cut through the noise and leave a lasting impression.
Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.
However, while it can be extremely beneficial to have an aesthetic feed, know that an over-polished, over-designed feed can take it in the opposite direction. If over-done it can lack authenticity and be a bit overbearing for users – it’s all about the balance.
Also remember it’s important to keep in mind who you’re targeting, and that you understand the type of content you should be posting and where.
How to craft an aesthetic feed
- Quality over quantity – Invest in high resolution imagery. Blurry visuals can turn away potential customers. iStock have plenty of images to choose from as well as Canva and Adobe Express (Beta). Keep in mind that lifestyle imagery can be better than plain product imagery.
- Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content.
- Experimenting – Don’t be shy to trial different types of visual formats, graphics, and imagery. Keeping track of the type of content you’re posting and how much engagement it gets you will allow you to understand what engages your audience most. Video content is continuously on the rise so creating reels and TikToks are also a good thing to try if you have more time.
- Consistency – everything comes back to consistency. Maintaining a cohesive theme with consistent colour schemes, filters and overall style will create a harmonious feed that is not only pleasing to the eye, but also reinforced brand identity, making your brand more memorable.
Visual content tools to make the most of
Canva – one of the easiest platforms to use, offering a range of templates and customisation options. This is ideal for simple designs and graphics and will be a good starting point to help build some brand presence.
Later/Planoly – if you like to plan your content ahead of the week/month, visual content calendars are great tools to help you see what your feed will look like before scheduling your posts. There are plenty of apps and websites you can find for this, some paid and some free.
The ability to build brand identity, evoke emotions and convey the right messaging through visuals is a huge game-changer! By leveraging user-friendly tools and adhering to best practice, there is nothing stopping your business from breaking through the busy social media landscape and resonating with your target audience. In social media, the first impression is often a visual one so make it count!
At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in touch today to find out how we could help you.
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