Tag: social media

Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers Looking back, it's hard to believe it would be as successful and...

It’s no secret that video is champion content when it comes to social media With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand...

In 2010, only those with a 'celebrity' status were considered to be influencers Fast forward 10 years, and even though celebrities still have a role to play, an 'influencer' can now refer to anyone who has an established social media following and...

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re...

We’re not going to teach you to suck eggs You understand the importance of content In fact, you knew that in 2019, and 2018 and the year before that So –what’s really new in content What’s going to get us spinning on our heels in 2020,...

Social media advances at an incredibly rapid rate Thanks to constantly shifting algorithms, what works this month might not work next month Staying on top of it all is essential, otherwise you'll be left behind But as anyone in the industry knows,...

Influencer marketing is at the forefront of an advertising revolution Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services  However,...

In the age of the tech giants, social media is thriving People find communicating with one another around the world as easy as tapping your screen (quite literally) With this in mind, brands have found it essential to have an established online...

Crafting Winning Social Media Strategies Social media has been increasingly growing over the last couple of decades So much, so that social platforms like Facebook, Instagram, Snapchat and TikTok have become a vital source of information and news...