Wherever you look, companies big and small are launching podcasts Everyone seems desperate to show off their expertise and their latest project, or maybe they just fancy themselves as the next Steven Bartlett or Emily Maitlis But why are so many...
Read MoreFrom Meta to TikTok shop, here are some social media updates you may have missed this week: Time spent on Facebook and Instagram has declined Meta is facing a notable shift in user behaviour CEO Mark Zuckerberg recently acknowledged a...
Read MoreIn a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers...
Read MoreFrom the ongoing US TikTok deal, to deepfakes and child-safety online, here are some social media updates to be aware of: US TikTok deal: Deadline extended amid uncertainty President Trump has granted a second 75-day extension for TikTok to...
Read MoreApril Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight In 2025, UK brands went all out, with some winning headlines and others raising eyebrows From footlong-flavoured shakes to...
Read MoreWith social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...
Read MoreInfluencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...
Read More2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and...
Read MoreFaced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...
Read MoreFrom YouTube ad updates, Bluesky changes and the US TikTok deal, here's what you may have missed in the world of social media: YouTube ad reviews YouTube is introducing a more rigorous ad review process to help creators maximise revenue from their...
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