Late on Sunday 19th January, the influencer world stood still as TikTok went silent in the USA Sobbing tributes and emotional montages were posted as TikTok was made unavailable on the Apple and Google Play Store The ban has been five years in...
Read MoreAccording to a recent report in The Guardian, 28% of young adults in the UK do not drink alcohol at all This demographic shift is part of a broader trend towards mindful and moderate drinking—a lifestyle that emphasises quality, health, and...
Read MoreIt’s been a big year for social media updates and as we near the end of 2024, here are some updates you may have missed recently: Trial Instagram reels before publishing them Instagram has just introduced a trial reels capability allowing...
Read MoreIn the dynamic world of public relations and marketing, brands are increasingly adopting Gen Z slang to resonate with younger audiences While this strategy can yield humorous and engaging results when executed authentically, it risks appearing...
Read MoreAs the festive season kicks in, the scramble to get Christmas gifts begins For brands, this is an opportunity to shine, being included in curated gift guides, published by media outlets and bloggers, is a common marketing strategy Not only do...
Read MoreLast week, The Guardian announced they would no longer be posting on Elon Musk’s X, citing concerns about the proliferation of far-right propaganda and conspiracy theories on the site The Guardian is not the only organisation to make this...
Read MoreAll About Ads: Meta’s AI Advantage Suite, TikTok’s Revamped Academy and Streamlined Campaign Set Ups
In the ever-evolving world of social media marketing, staying ahead of the curve means embracing new tools and strategies From Meta’s expanded AI-powered Advantage suite, to TikTok’s revamped Academy and automated Smart+ targeting, platforms are...
Read MoreThe festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine...
Read MoreThis year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences Let’s...
Read MoreThere’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed Reddit users and revenue boom Reddit has recently published its third performance...
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