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Football clubs are no longer merely a sporting entity – they’re content brands Enjoying massive followings across multiples platforms, like TikTok and Instagram, clubs have taken to short-form and long-form storytelling Aimed at building and...

Influencer marketing has become a cornerstone of modern digital strategy, helping brands connect with audiences in a more personal and authentic way While celebrity endorsements and macro-influencers have traditionally dominated this space, brands...

In 2025, the creator economy is no longer about who shouts the loudest Brands are shifting away from one off sponsored posts and mass reach influencers and instead focusing on partnerships that deliver real connection, long term value, and...

When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...

The tide has turned on AI in video recently There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use But the introduction of Google Flow, the tech giant’s new tool generating...

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world Here's the...

Amid the Twitter rebrand and AI's infiltration of all areas of marketing, there's a lot going on in the world of social media Check out the latest updates below! Instagram simplifies content creation Instagram is rolling out new features on Reels...

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content We are here to keep you updated on all things ads   Meta Meta announces new patent for voice...

There has been a lot of noise around Mark Zuckerberg and Elon Musk recently, with them both agreeing to fight each other in an MMA fight Even the Italian Government has chimed in to offer the Colosseum as their battleground With all this going...