With the news that the vast majority of digital marketers are forecasting that their budgets will grow significantly this year, it seems that companies are finally understanding how vital it is to have a strategic marketing method to be used online.Read More
Despite already enabling us to share our pictures from Instagram and our videos from YouTube, Twitter now has a new way to share videos within its tweets. Twitter has shown us how brands can connect with their target audience, by providing an open door to the vast ocean of consumers. Due to the concise nature of Twitter posts, the public give every word they tweet the full consideration that they need to give to produce an accurate response or opinion that they have in mind. The function of the RT (retweet) for the average person can boost promotion of brands; it provides free advertising. Video sharing presents an interesting marketing opportunity.Read More
This generation lives in a cyber-world, where anyone and everything is at the very tips of our fingers. Looking at the millions of people integrated in Facebook, Twitter and YouTube just shows the magnitude of investment in social media. One particular industry that has completely changed is the music industry.Read More
With 2012 coming to a close its fair to say that this year has been eventful and with everything that has been going on over the past months people have been talking, tweeting and updating their statuses regarding some of the hottest topics of 2012.
From the incredible success of the London Olympics, the Queen’s Jubilee, Euro 2012, Kate’s pregnancy, oh and that popular erotic novel that got everyone talking, 50 Shades Of grey, 2012 has provided plenty of conversation across the online community and Facebook has released the stories that got people talking on a global scale.Read More
I found this little old Infographic on Sprout Social’s blog and I thought it was pretty useful and worth sharing. I think it’s interesting that two-thirds are spending more time than ever before on social media and more than half now have a blog. Facebook is still the king and although Google+ is aiming to take over the world it’s still not used very much.Read More