A few months ago, we came home with a hattrick of award wins at the PRCA Dare Yorkshire and Lincolnshire Awards. Following our success at the regional awards, our work was also nominated for the national awards, the PRCA Dare Grand Prix Awards.
The PRCA DARE Awards seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts across eight regions – with its national awards being even more fierce.
The categories that we were nominated for following the PRCA Dare Awards where:
- Digital and Social Media Award – Black Sheep, Drink Cask Beer – It will change your life
- Media Relations Award – Stockheld Park, The Play Panel
- Low Budget Campaign Award – Black Sheep, The Breathe Inn
We come home with the Digital and Social Media Award for our work with our client, Black Sheep. We’ve done several campaigns to shift the way non-cask ale drinkers think about cask ale, which resulted in Black Sheep being the only brewer mentioned in the top ‘cask beer’ conversations and 60 pieces of media coverage (reaching 11m people).
Recently, we also worked with them to cover its launch event for its new beer ‘Burrow’s Blonde’ – dedicated to Rob Burrow MBE and raising awareness of motorneurone disease – becoming its fastest selling ever bottle.
We’re really proud of this award and the teams work.