Influencer marketing has become a cornerstone of modern digital strategy, helping brands connect with audiences in a more personal and authentic way While celebrity endorsements and macro-influencers have traditionally dominated this space, brands...
Read More
Social media continues to evolve fast, and recently there have been major updates across Instagram, Facebook, TikTok, and X From new ways to engage audiences with auto-scroll and music-enhanced posts to fresh communication tools and AI-driven...
Read More
When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...
Read More
It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...
Read More
From lockable Instagram reels, Reddit business updates and TikTok live improvements, here’s what you may have missed: Instagram introduces lockable reels Instagram is testing a new feature that allows creators to share lockable Reels, videos...
Read More
Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...
Read More
Another month, another ads round-up 2025 is looking like the year of AI updates with Meta, TikTok and LinkedIn constantly adding new AI features which are detailed below Along with this, video continues to grow with new placements rolling out across...
Read More
From Meta to TikTok shop, here are some social media updates you may have missed this week: Time spent on Facebook and Instagram has declined Meta is facing a notable shift in user behaviour CEO Mark Zuckerberg recently acknowledged a...
Read More
From the ongoing US TikTok deal, to deepfakes and child-safety online, here are some social media updates to be aware of: US TikTok deal: Deadline extended amid uncertainty President Trump has granted a second 75-day extension for TikTok to...
Read More
With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...
Read More