Category: Digital Marketing

Last week, The Guardian announced they would no longer be posting on Elon Musk’s X, citing concerns about the proliferation of far-right propaganda and conspiracy theories on the site The Guardian is not the only organisation to make this...

The festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine...

This year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences Let’s...

There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed Reddit users and revenue boom Reddit has recently published its third performance...

In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience However, the key to a successful influencer marketing strategy lies in finding the right influencers and...

2024 has truly delivered an impressive line-up of marketing campaigns so far, each pushing boundaries and connecting with audiences in imaginative, impactful ways From celebrating life’s little joys to innovative twists on packaging and mental...

With the social media landscape ever-changing, it can be hard to keep up with everything Here we’ve summarised everything you might have missed in the social media sphere over the last month The rise of threads: According to recent data from...

As university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...

Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...

2024 has been a blockbuster year for UK marketing campaigns, with brands pulling out all the stops to push the envelope and connect with audiences in fresh, creative ways From tech-fuelled outdoor adventures to nostalgia-fuelled marketing moments,...