Category: Digital Marketing

Faced with rising living costs and a craving for flexibility, more people are flipping the script on traditional careers and turning their hobbies into real income streams What once filled our spare time is now filling our wallets - trading in...

From YouTube ad updates, Bluesky changes and the US TikTok deal, here's what you may have missed in the world of social media: YouTube ad reviews YouTube is introducing a more rigorous ad review process to help creators maximise revenue from their...

TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...

From social media bans to new feature updates, here's the latest in all things social media: MPs Debate Social Media Ban for Under-16s UK MPs have debated a ban on social media access for under-16s following a petition that garnered over 180,000...

In recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...

We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be...

It's just over a month into 2025 and we’ve already seen a big shift in how consumers are using social media With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news From the rise...

The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community Through partnerships with influencers, brands transform everyday moments and products into...

As we kick off 2025, social media platforms are already making major updates that impact us advertisers From Meta’s decision to keep community notes off paid ads to Instagram’s new tool for testing content with fresh audiences, there’s plenty...