Category: Digital Marketing

In an age where technology and creativity increasingly collide, a new kind of influencer is on the rise One that’s not human, but artificial intelligence These AI influencers are popping up and increasing in popularity and are becoming more common...

Over the past few months, brands across the UK have launched a wave of creative and unexpected PR campaigns that have captured public attention and sparked conversations online From playful nods to local culture to viral video recreations and...

When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

The tide has turned on AI in video recently There’s been great scepticism about whether AI can match the quality of traditional video, and whether it’s ethical to use But the introduction of Google Flow, the tech giant’s new tool generating...

With festival season here, lets look back at one of this years earlier festivals - the influencer Olympics, more commonly known as Coachella What was once seen as just a festival in the desert has now become a key calendar event for brands and...

It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...

The media is in a state of flux Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next Several options are proving popular, with YouTube, podcast and Substack...

From lockable Instagram reels, Reddit business updates and TikTok live improvements, here’s what you may have missed: Instagram introduces lockable reels Instagram is testing a new feature that allows creators to share lockable Reels, videos...

Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...