Tag: Social Media Marketing

British boxing has taken another beating after the actions of former World Heavyweight Champion David Haye and Dereck Chisora brought the sport in to disrepute Haye, who retired after losing the title to Vitali Klitschko, was looking to restart his...

This week I have been doing quite a bit of analysis and research into bloggers and online influencers This has become part of my day job reading, researching and engaging and I am often asked by other PR professionals to give recommendations on some...

I love this clever Christmas digital campaign from eBay it even has a charitable element to it but the interactive nature of the screen is very clever too Watch the clip and see what you...

Are you busy tomorrow If not, you might want to make your way over to the Adelphi on Hunslet Road as our MD Chris Norton is speaking at a free seminar on the benefits of using social media for business It’s the second of four seminars to be held...

I have just read a post by PR blogger Sherrilynne Starkie in which she highlights a new tool which has been launched called InMaps Basically the new service allows you to visualise your connections on Linked-in, it accesses the api and creates a...

I love this case study from Mercedes Benz about its Tweet Race The premise is basically real people race cars that are powered by real tweets, the campaign created a lot of buzz especially around the fact whether the technology actually...

Social media is everywhere and it’s the fastest way to share information, making it the ideal tool for PR pitching as part of a media relations strategy There is so much information on the Web and shared through social media that journalists and...

You wouldn’t wish it on your worst enemy – Japan is not only reeling from the double disaster of last week’s earthquake and tsunami – it’s on the cusp of a third devastating catastrophe due to the potential nuclear meltdown emanating...

I love it when somebody uses social media a little differently, rather than following the sheep and simply setting up the usual channels I like it even more when someone goes out there and tries to do something a bit creative and different Step...

One of Twitter's most distinctive features is its 'follow' mechanism You can 'follow' other tweeters and thereby see their tweets in your timeline, but they are under no obligation to follow you back This is in stark contrast to Facebook, where you...