I love this case study from Mercedes Benz about its Tweet Race. The premise is basically real people race cars that are powered by real tweets, the campaign created a lot of buzz especially around the fact whether the technology actually existed.
It’s a great example of how a clever idea with a decent sized budget can help create online buzz and sell cars.

Mercedes-Benz Tweet Race from thepixel on Vimeo.

About Natalie Richmond

Account Executive at Prohibition PR.