When Lancôme recently relaunched its iconic Juicy Tubes with a Y2K-themed campaign starring icons from the 2000s, the brand did more than relaunch their product, the campaign created a cultural revival To mark 25 years of Juicy Tubes, Lancôme...
Read MoreInfluencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach engaged audiences and shape purchasing decisions in ways a brand can rarely...
Read MoreInfluencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...
Read MoreThis year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences Let’s...
Read MoreFirst thing's first - we have so much going on at team PPR that we have our very own newsletter to bring you the latest news, tips and trends from life in social media and PR Secondly - if you're not subscribed to said newsletter, what are you...
Read MoreIn the digital age, influencer marketing has become crucial to brand strategy Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways However, the consequences can be...
Read MoreYet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the...
Read MoreYet another month filled with interesting social media ad updates that every marketer should be aware of From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the...
Read MoreSharing the latest social media updates you don't want to miss - here's what's new Instagram's creator marketplace comes to the UK Instagram is expanding its Creator Marketplace - a platform that’s designed to facilitate connections and...
Read MoreIn the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators Find out the latest updates that could impact your strategy below Facebook Messenger Encryption A...
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