Tag: influencer marketing

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world With its unique video format, catchy music, and viral challenges, TikTok has become a global...

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

There are influencers for all sectors and industries across social media, from sleep influencers to parenting influencers and everything in between They are a great way to market your brand and promote a product, service or offering by tapping into...

Digital PR is a broad landscape, especially when it comes to campaigns There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns If you are...

Over 67% of brands are currently using Instagram for influencer marketing - highlighting its importance within social media strategies It can be a powerful tool for brands - most notable for a way to connect with target audiences, via an authentic...

Influencer marketing is a really powerful tool that should be considered for any social media strategy Not only is it a great way for brands to connect with their target audiences for brand awareness, it can also lead to conversion for a product or...

TikTok has truly taken the social media world by storm As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world Formally recognised as...

This year we have started to see an array of technological advancements within the Metaverse Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical...