Category: Influencer Marketing

Influencer marketing is a strategy that most brands utilise as part of their communications in order to promote a product, raise brand awareness or to convey a message It can be highly successful when influencers align with brands and portray the...

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages Influencers already have an established and engaged audience who trust and value their opinion...

Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers Looking back, it's hard to believe it would be as successful and...

In 2010, only those with a 'celebrity' status were considered to be influencers Fast forward 10 years, and even though celebrities still have a role to play, an 'influencer' can now refer to anyone who has an established social media following and...

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re...

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness When it goes well, it can be a successful mechanism in driving traffic to your website, increasing...

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing...