Thinking about entering the world of PR? Here are five top skills you’ll need, along with five handy tools that will help you out along the way.Read More
Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. It’s best practice, forms a key prong within the PESO model and can offer a range of benefits, whether your objectives are awareness raising or transactions.Read More
Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. Consequently, the roles of social media and public relations have become increasingly synonymous over the past decade.Read More
We kicked off wedding season in style this year for our client, leading high street jewellers, Goldsmiths. Following our successful Christmas campaign, we were tasked with owning the bridal conversation on social media through creative content that would inspire brides-to-be, drive traffic online and footfall in store.Read More
There’s no denying that we are extremely proud of our wonderful team, and it goes without saying that when they do something extra special we like to shout out about it!
One of our newest recruits, account executive Katie Rattigan, has recently gained a rather impressive ‘first’ from her ‘PR and strategic communications’ Master’s degree. Within this degree, Katie undertook a module titled ‘PR Skills’ which was in partnership with the CIPR. Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. At the end of the module, senior lecturers and the CIPR judged each student’s blog. We’ll give you one guess who came first!Read More
We’ve been delivering influencer relations programmes seriously for a good few years here at Prohibition. Seriously in as far as we’re now making influencers a key part of most of our integrated campaigns, we’re dealing with significant influencer budgets, and we’re generating some impressive results when it comes to post-campaign ROI.Read More
So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising.
While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions their ads have generated.Read More
Facebook has recently announced some significant changes that have the potential to impact upon the way we manage communities and post content on behalf of brands everywhere.Read More
Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards.Read More
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