Prohibition blog

Prohibition blog

5 tips to create engaging social media content

Social media is one of many tools organisations can use to promote their brand, build relationships with audiences and enhance brand reputation. Consequently, the roles of social media and public relations have become increasingly synonymous over the past decade.

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Your Love Story… It Starts with Goldsmiths.

We kicked off wedding season in style this year for our client, leading high street jewellers, Goldsmiths. Following our successful Christmas campaign, we were tasked with owning the bridal conversation on social media through creative content that would inspire brides-to-be, drive traffic online and footfall in store.

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The True Value of Diversity 

There’s no denying that we are extremely proud of our wonderful team, and it goes without saying that when they do something extra special we like to shout out about it!

One of our newest recruits, account executive Katie Rattigan, has recently gained a rather impressive ‘first’ from her ‘PR and strategic communications’ Master’s degree. Within this degree, Katie undertook a module titled ‘PR Skills’ which was in partnership with the CIPR. Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. At the end of the module, senior lecturers and the CIPR judged each student’s blog. We’ll give you one guess who came first!

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How to work with online influencers

We’ve been delivering influencer relations programmes seriously for a good few years here at Prohibition. Seriously in as far as we’re now making influencers a key part of most of our integrated campaigns, we’re dealing with significant influencer budgets, and we’re generating some impressive results when it comes to post-campaign ROI.

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Facebook to make brand’s advertising spend visible (blame the Russians)

So, in Mark Zuckerberg’s ongoing quest for greater transparency (at least, on the PR front) following the US Elections, he’s just announced plans to throw open the previously hidden world of Facebook advertising.

While the focus is largely on those buying political ads, his slightly ambiguous post suggests that anyone visiting a brand page will soon be able to see how much said brand has paid for advertising, details of how their particular ads are targeted, as well as the number of impressions their ads have generated.

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