Tag: Social Media Marketing

Social media continues to evolve fast, and recently there have been major updates across Instagram, Facebook, TikTok, and X From new ways to engage audiences with auto-scroll and music-enhanced posts to fresh communication tools and AI-driven...

Influencer marketing has become one of the most powerful tools for brand, from increasing general awareness to promoting a key product Social media personalities can reach  engaged audiences and shape purchasing decisions in ways a brand can rarely...

It’s no exaggeration to say the world is watching YouTube The platform has nearly three billion users worldwide, and is fast becoming the go-to platform for watching video content, ahead of linear TV In the UK, over 80% of three to 17 year olds...

Lately, we’ve noticed a shift in how trends unfold across platforms Instead of fleeting TikTok sounds and blink-and-you-miss-it virality, the internet is leaning into more thoughtful, long-lasting campaigns Brands and creators alike are...

Another month, another ads round-up 2025 is looking like the year of AI updates with Meta, TikTok and LinkedIn constantly adding new AI features which are detailed below Along with this, video continues to grow with new placements rolling out across...

With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...

Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...

AI continues to be the topic of discussion in the latest social media advertising updates - from Meta adding even more AI features into its targeting options and making it easier for advertisers to sell through Advantage+ catalog campaigns, to...

TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...

It's just over a month into 2025 and we’ve already seen a big shift in how consumers are using social media With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news From the rise...