Tag: Social Media Marketing

With social media playing such a big role in our lives, both professionally and socially, thinking ahead to what the future could look like can be hard to imagine Technology is continuously advancing but we never seem to know when a platform or...

Influencer marketing is one of the most powerful tools for PR and marketing teams From reaching a broader audience to growing trust within a target crowd, brands can also have bespoke content based on insights and data However, when poorly...

AI continues to be the topic of discussion in the latest social media advertising updates - from Meta adding even more AI features into its targeting options and making it easier for advertisers to sell through Advantage+ catalog campaigns, to...

TikTok dominates the social media landscape; from its origins as an app for dancing and lip-sync videos, the platform has now become the go-to destination From Duolingo’s mascot coming back from the dead to the RSPB’s Bird of the Week – the...

It's just over a month into 2025 and we’ve already seen a big shift in how consumers are using social media With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news From the rise...

As we kick off 2025, social media platforms are already making major updates that impact us advertisers From Meta’s decision to keep community notes off paid ads to Instagram’s new tool for testing content with fresh audiences, there’s plenty...

There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed Reddit users and revenue boom Reddit has recently published its third performance...

2024 has truly delivered an impressive line-up of marketing campaigns so far, each pushing boundaries and connecting with audiences in imaginative, impactful ways From celebrating life’s little joys to innovative twists on packaging and mental...

With the social media landscape ever-changing, it can be hard to keep up with everything Here we’ve summarised everything you might have missed in the social media sphere over the last month The rise of threads: According to recent data from...

2024 has been a blockbuster year for UK marketing campaigns, with brands pulling out all the stops to push the envelope and connect with audiences in fresh, creative ways From tech-fuelled outdoor adventures to nostalgia-fuelled marketing moments,...