A practical framework for the first hour, the first 24 hours, and everything after, built for hotels specifically A hotel is exposed in ways most businesses aren't: guests staying overnight, staff turnover, reviews that go live in real time, and...
Read More"Their problem isn't a lack of psychological principles It's basic usability issues, user experience, customer experience" That is Roger Dooley, roughly a quarter of an hour into our conversation, explaining what he usually finds when a company...
Read MoreIn a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...
Read MoreFifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...
Read MoreA brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...
Read MoreThe food industry faces numerous challenges - brand awareness, customer retention and most importantly food safety Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal...
Read MoreIn the fast-paced and highly competitive world of the food and drink industry, scandals and setbacks are bound to occur Whether it's a food contamination issue, a product recall, or a public relations nightmare, it's imperative for food and drink...
Read MoreWe are officially over half-way through 2022 - where is the time going! So, we thought it was about time for a roundup of the top five PR disasters so far this year Read our round up from last year, here From governments comms gone wrong (again!)...
Read MoreHaving a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...
Read MoreSocial media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...
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