Tag: Crisis Management

In a crisis, silence is the enemy Get a holding line out fast, tell your stakeholders the truth before the media does, and be seen to do the right thing I do like a good crisis and I wrote a chapter for the CIPR's Social Media Handbook back in...

Our first State of Social Media 2026 report surveyed more than 220 UK marketers The numbers are worse than I expected, and I expected them to be bad I asked a room of marketing and comms directors recently how many of them could draw a straight...

Fifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...

A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...

The food industry faces numerous challenges - brand awareness, customer retention and most importantly food safety Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal...

In the fast-paced and highly competitive world of the food and drink industry, scandals and setbacks are bound to occur Whether it's a food contamination issue, a product recall, or a public relations nightmare, it's imperative for food and drink...

For most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work Many of us don't think twice about what we like, comment, or share as it's such a natural thing to do on a daily basis...

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration In some way or another, all organisations rely on...

We are officially over half-way through 2022 - where is the time going! So, we thought it was about time for a roundup of the top five PR disasters so far this year Read our round up from last year, here From governments comms gone wrong (again!)...

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...