We are officially halfway through 2021, where has the time gone?! Already this year there have been some amazing campaigns and then some that didn’t quite hit the mark. Here we’ve looked back at June and shared the campaigns that caught our eye for all the right reasons and the ones that did for the wrong reasons. Don’t worry if you missed May’s round up, you can find it here. Let’s get into it…
The Euros, obviously!
We simply can’t talk about June without talking about the Euros can we? COVID deprived us of the tournament in 2020 so the nation was more than ready for it come June 11th – and what a tournament it was!
Nothing brings the country together like a good old game of football. It had everything we could have wanted – the weather was great, England was winning match after match and spirits were high. It definitely made for a great month that’s for sure.
It also took the world of social media by storm. You couldn’t go on any outlet without seeing people supporting the England squad. It really was a breath of fresh air to see such positive and supportive online conversations. Despite the result, we’re still super proud of the three lions!
HSBC join forces with Shelter
June saw HSBC join forces with homeless charity, Shelter. This partnership will offer a bank account service for people who have no fixed address in a bid to help tackle the stigma surrounding homelessness. This has earned the bank some great recognition in the media and on social – and rightly so!
The brand launched the #ViciousCircle campaign on social media which has led to positive conversations online surrounding the usually taboo topic. Great work HSBC!
— HSBC UK (@HSBC_UK) June 4, 2021
Matt Hancock ironically breaks his own rules
Well, this one needs absolutely no explanation really – what a disaster it was! Matt Hancock, the then Health Secretary, made the social distancing rules that were in place for the whole nation as part of the COVID-19 pandemic and then decided to not listen to them… A PR nightmare for the COVID comms team we imagine!
The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. It certainly wasn’t a good move and after a influx of social media comments and press articles, it of course resulted in him resigning. Yikes!
— Melissa Fulcher (@mkfulcher) June 28, 2021
People have been really creative and quick off the mark with Matt Hancock #Memes
Here's a few I found… ? pic.twitter.com/6MC5RWJ5zR
— Margo ???? #FBPE #ProgressiveAlliance (@iampetmutton) June 25, 2021
BrewDog strike gold, well sort of…
BrewDog usually ticks all the boxes in our good PR books, however this month it is definitely sitting high on the bad list sadly! The brand launched a competition on social media where one lucky winner was set to win a solid gold can of BrewDog. Well, so they thought! Unfortunately, this wasn’t the case at all. When they got their prize valued, in the hopes to use the money raised for a house deposit, they came to find that it was worth nowhere near what it was said to be and was in fact just gold-plated and made largely of brass.
Of course the winner took to social media to express their disappointment and the story blew up, even reaching the BBC and The Guardian.
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