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Viewing posts tagged Audio-Technica

Prohibition PR’s Leeds client receives random social mention

As always the team and I have been slogging away in the Prohibition PR caves to make sure that our clients get mentions and gets talked about online. Our job is to find the right people to talk about our products and get their expert feedback rather than a scattergun approach. It’s all about the targetting if you want to make an effective splash, so imagine my surpise when I stumbled across this video.

One of our clients is Audio-Technica and received a mention in the video below. I found this on Google+ from a good online friend of mine called Shel Holtz, I have never met Shel but I listen and read his and Neville’s podcasts and blogs religiously as they are liked minded forward thinking PR people. I am hoping that one day I can be a guest on the show and give a Northerner’s opinion on the ever changing world of communications as maybe we have a different perspective.

This video is a bit random and if I am honest I don’t think apple will be making any of these on a mass scale anytime soon but have a look and see what you think. It did amuse me and he built it in a video which is just two minutes which is something we always recommend to our PR clients when using their YouTube Channels.

IFA 2011

Team Prohibition made the trip across to Berlin last week with client Audio-Technica for IFA 2011. What a show! From 3D TVs to virtual gaming, the latest and greatest technology was on display for all to see. Whilst exploring the show head honcho Chris instantly made a beeline for the Pioneer stand. I think if he could he would have actually run to it.

Back in the 20th century, in his heyday, our boss man used to be somewhat of a DJ. We’d all heard the stories, but this time the myth was proved true, he definitely knew his way round a deck. Even two. Here’s a short video of Chris and the Pioneer man he’d cornered, showing us what the latest model can do. You can read a more in-depth review over at Chris’s blog here.

Audio-Technica Top 20 Summer Anthems

After much deliberation our client Audio-Technica has announced their top 20 summer tracks following their Sounds of the Summer campaign. They received such a large amount of varied entries they decided the only way to determine the ultimate top summer tracks was to let the public vote on it.

I even vaguely remember seeing a rather tongue in cheek song tweeted by our MD Chris Norton, Umbrella by Rihanna. Is that why the sun has disappeared behind a cloud? Most probably. Anyway, the decision has been made and the public are invited to cast their vote in the Audio-Technica Facebook Poll. There’s even a playlist of the top 20 on the Audio-Technica YouTube channel for your listening pleasure. I must admit I’m a massive fan on ‘I’m Yours’ by Jason Mraz and often find myself gravitating to the live version when browsing on YouTube (see below), true talent. Everything is enhanced with a gnome.

The winner of the alternative Christmas track competition is Zebedee Budworth

If you have been following us closely you will remember that we have been running an online/social media competition for our client Audio-Technica – well we now have the winner. Here it is in all it’s glory – the winner is Zebedee Budworth with Astropets. We received more than 1,500 votes on the final shortlist and this won with 650 votes. Here is his official description of his entry:

Hello I’m Zebedee and I’m a musician based in London!
I wrote this song on the banjo then added all the instruments and vocals in my little bedroom utilising a book as a kick drum and keys as sleigh bells and stuff. All the sounds are ‘real’ things, apart from the glock which i just used a midi because it’s hard to get hold of one of them. My mate Ben recorded the banjo part i wrote ’cause he’s better. Hope you enjoy it as much as i did writing it! The music video is by Todd – Thank you!

I would like to congratulate Zebedee and thank all of you who voted.

Merry Christmas everyone!


Audio-Technica announces it’s alternative Christmas track shortlist

Audio-Technica YouTube ChannelI posted a while back on my personal blog about a social media campaign we have been running for the global music manufacturer Audio-Technica.

About four months ago we ran a strategic social media audit and workshop for them and created an online strategy which included launching the alternative Christmas track competition, which has been a lot of fun to run and organise albeit very busy.

In the last few months we have received a huge number of musical entries from all across the world varying in quality and genre. The original aim of the campaign was to seek out fun and vibrant alternatives to Christmas carols and songs and help people to get creative. We launched it using the brand’s Facebook and Twitter channels and a social media news release. Entrants each had to submit their video entries via YouTube but for doing so they received a free pair of headphones for their user generated content.

If you want to see all of the entries you can see them here on this playlist.

The music competition wasn’t restricted to any particular type of music so bands, DJs or music producers from any genre had the opportunity to show off their talent. The entries have been judged by Grammy & Brit award-winning record producer Steve Levine.

My personal favourite is the third one down James Bullen’s entry which samples Jingle Bells nicely.

You can vote for your favourite video by clicking on the online poll we have created below. The winner will be announced on Thursday 23rd December.

The lucky winner receives £500 worth of Audio-Technica equipment and the five runners-up will scoop prizes of £100 worth of equipment each.

Prohibition PR launches online word-of-mouth campaign for the alternative xmas tune

It’s been a busy few months over in the Prohibition caves, we have scooped a number of new social media accounts and we also have a few new team members who

will be revealing themselves to you shortly I expect.

I don’t normally cover that many case studies on the blog but I decided recently that I am going to try and do more of this. This is mainly because when I have been speaking at events, people really seem to prick up and listen more at the case study section. I think most people prefer to here about practical application rather than the theoretical side.

So here goes – one of the online word-of-mouth marketing campaigns that has got us really excited has been the launch of Audio Technica’s search for an alternative Christmas Track. Here’s some campaign blurb we have written to put you in the picture:

The popular music manufacturer is looking for fun and vibrant YouTube video entries from the underground music scene that put a positive new spin on the age old tradition of Christmas carols.

The nationwide competition, which is being judged by Grammy & Brit award-winning record producer and chairman of the Music Producers Guild Steve Levine, is being formally launched via Audio-Technica’s social media channels of Facebook and Twitter.

The online competition is not restricted to any particular type of music so bands, DJs or music producers from any genre have the opportunity of scooping either the top prize of £500 or five runners-up prizes of £100 worth of Audio-Technica equipment. As an extra incentive the first 100 entries will all receive a free pair of Audio-Technica ATH-CK51 headphones worth £30 each.

image We launched this particular campaign last week and we have already had some brilliant entries and posts from influential bloggers in this area. To bring it to life I have enclosed one of the video entries for you to take a look at – it’s quite amusing although I do admit if feels weird writing about Christmas already.

This campaign has come about because we held a strategic social media workshop with Audio-Technica a while back now and from that workshop we drew up a clear strategy to help them become more fun and engaging online. I think this campaign is a great way of doing this, as it allows musicians to express themselves using their own user generated content.

The campaign I have highlight here is just one we are working with them on. We are also helping Audio-Technica with some blogger relations and have a number of new campaigns to tell you about later. To help bring blogger relations to life I thought I would share a quick post from one of the product reviews we have organised recently to give you a flavour.

The great thing about Audio-Technica is it produces really good quality products that are right down my street and if you have good products, then your customers or bloggers should say nice things about them and if they don’t then you can use that feedback to make the products better. Don’t be scared to ask bloggers, or any influencer for that matter, their opinion.

To stay in touch with the latest entries, just subscribe to Audio-Technica’s YouTube channel here.

So that’s enough about the campaign, if you can play a musical instrument, why don’t you have a go and get yourself a free pair of headphones? You never know it could even be fun!