Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns So how do you measure the success of your PR efforts We’ve compiled a list of key metrics...

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It is no secret in the world of social media marketing that video content can help your brand standout An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking...

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The first quarter of 2023 has come to an end, but social media updates and changes have not! We've rounded up the latest updates below, stay tuned for the latest on TikTok's misinformation battle Instagram introduce search ads Instagram is...

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It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

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As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of...

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Following a competitive pitch process, we're pleased to announce we've been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy A global provider of life-enhancing, world-class...

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With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

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Amid Brexit (yes, it's back), Twitter chaos and TikTok's algorithm changes - there's lots to keep up on in the world of social media - take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the...

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Developing and growing your brand is important for any business in any industry Doing so can help to meet your goals whether that's an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector Public...

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When considering a social media strategy, video is likely to be front of mind However, using video for your PR campaign may not be the first thing that comes to mind - but that shouldn't always be the case Video content is a creative and standout...

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