Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

A global provider of life-enhancing, world-class renal care to patients with chronic kidney disease, Diaverum operates around 440 clinics across four continents, including 24 clinics in the UK alone.

Our expert team initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Now responsible for the day-to-day management of all Diaverum’s social media channels, we will also upskill their team with specialist social media training and content creation best practices.

Joanna Borczak – Director, Global Marketing, Branding & Digital Channels:

“As the healthcare industry continues to evolve, we at Diaverum must ensure patients’ needs, our portfolio of treatments and services are easily accessible and digestible, but also accurate, informative and timely.

“With our organisation spanning across multiple continents, it became increasingly clear that our digital footprint needed to be enhanced for our communications to be aligned, updated in real-time and utilised effectively.

“After undergoing the social listening audit with Prohibition, it was evident that their social media expertise was capable of delivering the strategic insight we required for optimising our multichannel presence and engage with our target audience.”

Chris Norton, founder of Prohibition:

“As social media is constantly developing, staying at the forefront of new innovations and developments can be extremely difficult for all clients. However, we pride ourselves on staying ahead of the latest innovations by taking a proactive approach and utilising the most updated and sophisticated software and dedicated systems.

“From our initial social audit with Diaverum, it was fascinating to see how their critical work impacts the lives of people across the globe living with such debilitating conditions. As we have developed their social strategy, we are eager to establish a distinctive and authoritative digital presence that is reflective of their position as a shining light in Renal carer.”