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Top five tips on how you can make the most of your media coverage

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage:

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The Top 10 PR Campaigns in 2013

Time is ticking away and we are now five months into 2013 and after several stonking PR campaigns in 2012 which we shared with you lovely people in our lengthy review last year, we felt it was only right to analyse some of the best of 2013.

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Football Flick – Video Seeding Campaign

Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns on the web whether that is news, video, apps or even music. It’s the best part of the job and we get to play with some amazing content and stunning videos from all kinds of different sectors and as long as the content is good we are happy to help.

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Violation of Google’s Guidelines Will Result in Damaged PageRank

Google’s latest announcement has made it official that selling page links and including paid-for placements on your blog can and will damage your PageRank. In the announcement Matt Cutts, Google’s Head of Web Spam stated that ‘selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.’ Such action has been taken out recently on the florist giant Interflora for breaking Search Engine Optimisation guidelines by manipulating links to improve its PageRank. Penalisation of Interflora is the latest proof that even the largest brands are not immune to Google’s rules and regulations.

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The 10 Best April Fools Stunts

Google
Regular pranksters Google certainly did not disappoint this year! Now I could probably write a whole post purely on Google’s April Fools stunts from yesterday, but I’ll cut to the chase:

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Why branding yourself properly is key to getting a job in PR

With the boundaries between private and public becoming ever more unclear these days, it is essential that you represent yourself properly on all the different social media channels. It is quite shocking to see that, even in the present day, with social media having been around for a number of years people are still unaware of the damage that their Facebook, Twitter, YouTube, Foursquare or Pinterest accounts can do to their aspirations for getting that dream job in PR.

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