Author: Abbey Gray

In the age of the tech giants, social media is thriving People find communicating with one another around the world as easy as tapping your screen (quite literally) With this in mind, brands have found it essential to have an established online...

Crafting Winning Social Media Strategies Social media has been increasingly growing over the last couple of decades So much, so that social platforms like Facebook, Instagram, Snapchat and TikTok have become a vital source of information and news...

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs From a classic red truck, to lovable characters and heartwarming stories...

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement This could be a new product launch, a limited...

Sometimes it can seem as though there simply isn’t enough time in the day to complete all of the tasks that you need to do Of course it also doesn’t help that life can be very unpredictable and you simply don’t know sometimes which things will...

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can With that in mind,...

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness When it goes well, it can be a successful mechanism in driving traffic to your website, increasing...

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing...

Often people find themselves in a position where they are posting for the sake of posting or are sharing content that isn't well engaged with - which makes the effort of sharing content almost seem like it's not worth it The key to having a...

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand For luxury British teatime treats brand, Cartwright & Butler, our summer brief was to...