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Top tips on how you can secure product placement coverage for your brand

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection. With multiple people frequently contacting journalists in relation to products that they’re looking to get featured, it can sometimes be tricky to get yours to grab their attention. With that in mind, here are some top tips on how you can maximise your coverage opportunities and better your chances of getting your products featured.

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11 top tips to nail your next media interview

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Of course, 140 characters is simply not enough to equip you with the skills you need to be fully prepared, so we’ve summarised them into our top 11 takeaway tips so you can excel in your next media interview.

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Top five tips on how you can make the most of your media coverage

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. With that in mind, here’s our top five tips on how you can take advantage of and maximise your well-earned media coverage:

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The dying art of media relations, how can PRs remain relevant despite the changing media space?

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. Often PR gets called into question for its effectiveness. Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever.

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The ultimate social media cheat sheet

It is fair to say that it seems that everyone these days is glued to social media. Whether it’s a continuous stream of tweets or a Selfie in every location known to man we are now a generation obsessed with sharing.

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The Power of the Media

During a recent seminar at university, we were discussing dissertation topics. The media was one of the topics that we thought of. It got me thinking, just how powerful is the media? How much of the news we receive is actually 100% fact?

The news that the population of North Korea is state controlled due to the communist state the Government insist upon. That gets me thinking though, how on earth do we know that our news isn’t controlled by our state? We’re told that the news is 100% fact (to a certain extent) but how can we be totally sure?

This topic really got me in to public relations in a way, during my media course at sixth form, we looked in to how other countries received their news, and how it differs from our democratic society.

I can’t imagine being so sheltered from the media, especially with all the news we receive. There isn’t a moment in the day were we are not confronted by some form of media, especially now-a-days with our constant need for social media. I check Facebook constantly throughout the day, along with Twitter and I update my blog as much as possible, so there isn’t a point in the day were I am not receiving some form of news.

This is partly due to my course though, as it is incredibly important that I keep up to date with news. I have numerous news apps on my phone in order to stay up to date with the goings on in the world, like my previous blog post highlights, Kony 2012 has shown the true power of social media in the world.

I have a strong feeling that when my time comes to write my dissertation, that media/social media will be the topic that I write about, considering the fact that they both play such a major role in PR.