There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed Reddit users and revenue boom Reddit has recently published its third performance...

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In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience However, the key to a successful influencer marketing strategy lies in finding the right influencers and...

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With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike As we enter a landscape where AI continues to advance,...

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2024 has truly delivered an impressive line-up of marketing campaigns so far, each pushing boundaries and connecting with audiences in imaginative, impactful ways From celebrating life’s little joys to innovative twists on packaging and mental...

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In the marketing and communications industry, tapping into key dates on the calendar is a common strategy From major retail milestones like Black Friday and Valentine's Day to more niche awareness days such as National Dog Day or National...

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With the social media landscape ever-changing, it can be hard to keep up with everything Here we’ve summarised everything you might have missed in the social media sphere over the last month The rise of threads: According to recent data from...

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We recently hosted a webinar titled From Launch to Loyalty: Cutting Through Food and Beverage, where we dived deep into some of the biggest challenges Food and Beverage brands face today – and more importantly, how to overcome them If you're a...

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As university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...

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Its officially the run up to Christmas and the social media platforms are getting you ready, with Meta and TikTok releasing new features ahead of the festive period X is also continuing to try and bring users back to the platform by sharing more...

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Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise...

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