With the social media landscape ever-changing, it can be hard to keep up with everything. Here we’ve summarised everything you might have missed in the social media sphere over the last month.
The rise of threads:
According to recent data from AppFigures, Meta’s Threads reached the number one spot on the iOS downloads chart for September. This growth is another indicator that the app may overtake its rival, X.
Many have been making the move from X to Threads recently following Elon Musk’s controversial takeover of the once well-loved app. One key factor contributing to its recent success is Brazil’s ban on X, leading to a surge in Threads downloads.
The upcoming U.S. election could be a pivotal moment for both platforms. If Donald Trump wins, X may gain a new life, with Elon Musk finding new ways to politicise the app. Alternatively, if Kamala Harris wins, the political landscape on social media may shift, creating an opportunity for Threads to take the space of X.
YouTube Shorts are getting longer:
Starting on 15th October, YouTube Shorts are getting longer and can now be up to three minutes long. This is a feature YouTube says has been a top request amongst creators.
Longer form content often fails to get picked up by the ever-changing algorithm, however YouTube has reassured creators that algorithmic tweaks will improve the discoverability of these longer shorts.
Facebook updates:
In a bid to keep up with other social media apps and uphold the interests of younger demographics, Facebook has been making some changes.
At a Facebook IRL event in Austin last week, app creators announced they’d be adding more features that help young adults. This includes the introduction of local and Explore tabs that compile content from Reels, Marketplace, Groups and Events to help users find what they’re interested in.
Is TikTok overtaking Google as Gen-Z’s search engine?
According to TikTok, 23% of users search for something within 30 seconds of opening the app. TikTok is increasingly being used as a search engine amongst its Gen Z audience, with many of us guilty of typing our query into TikTok rather than opting for a classic Google search.
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