On Monday 1st July, our team attended Imbibe Live, one of the UK’s leading drinks trade events, which showcased an incredible variety of brands across spirits, beer, ready-to-drink (RTD) beverages, low/no alcohol options, soft drinks, and...

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Yet another month filled with interesting social media ad updates that every marketer should be aware of From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the...

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In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant Recently, several major updates have captured the attention of users and marketers alike - check them out...

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Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements Here we are going to take a look at the differences between the two and pick out the benefits that...

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Sharing the latest social media updates you don't want to miss - here's what's new Instagram's creator marketplace comes to the UK Instagram is expanding its Creator Marketplace - a platform that’s designed to facilitate connections and...

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Social media analysis and trend identification is an important aspect to any social media strategy The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process...

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Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results Here's all the latest you need to know Meta holds roundtable to discuss the implementation of AI tools Following the...

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In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators Find out the latest updates that could impact your strategy below Facebook Messenger Encryption A...

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Sometimes, finding the right answer can be a challenge We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on Gone are the days of...

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Working with micro-influencers is a great way to ensure you are targeting and engaging your desired audience due to their small but engaged and relevant followers However, working with micro-influencers does come with its own set of challenges...

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