Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...
Read MoreAs social media platforms develop, it is becoming more and more connected to other parts of digital marketing - with SEO being one of them A few months ago, we shared a blog on TikTok's new trending terms update that allowed users to see trending...
Read MoreWe're nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media - both organically and paid With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be...
Read MoreFor many years Sofia Richie was a mid-level influencer known for being the daughter of Lionel Richie and being in with the Kardashians - until now In the space of one wedding (even if it was a million-dollar wedding) she turned herself into the IT...
Read MoreUser generated content (UGC) has become a critical component of social media marketing in recent years It refers to any content created by users themselves, rather than by a brand or business It has become increasingly popular because it allows...
Read MoreInfluencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...
Read MoreAs a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world With its unique video format, catchy music, and viral challenges, TikTok has become a global...
Read MoreIn a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard Reactive PR is however a tool that can be utilised to do so In a nutshell, what reactive PR actually...
Read MoreIn the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge Thought Leadership, positioning your brand as an expert in your industry or niche,...
Read MoreAnother month means another meet the team! For April, get to know all about Dawn, our Digital Marketing Manager and major Justin Bieber fan girl How long have you been at Prohibition I joined Prohibition last July 2022, so around 8 months, will...
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