Tag: reactive pr

When Andy Burnham accidentally renamed a Greggs pastry live on radio, it became a national news story Weeks earlier, the much-loved bakery had pulled Mexican-inspired products from its English stores ahead of England's World Cup clash with Mexico,...

In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard Reactive PR is however a tool that can be utilised to do so In a nutshell, what reactive PR actually...