2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and...

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From YouTube ad updates, Bluesky changes and the US TikTok deal, here's what you may have missed in the world of social media: YouTube ad reviews YouTube is introducing a more rigorous ad review process to help creators maximise revenue from their...

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Not long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers Those days are gone Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for  Welcome to...

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From social media bans to new feature updates, here's the latest in all things social media: MPs Debate Social Media Ban for Under-16s UK MPs have debated a ban on social media access for under-16s following a petition that garnered over 180,000...

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In recent years, the toy industry has experienced a notable shift with the emergence of the 'kidult' phenomenon This is where adults are purchasing toys for themselves rather than younger children This trend has become a significant driver in the...

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We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be...

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It's just over a month into 2025 and we’ve already seen a big shift in how consumers are using social media With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news From the rise...

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Over the last few weeks, I’ve personally spoken to at least six people who have been scammed by fraudsters pretending to be from legitimate creative agencies—including Prohibition PR and Trio Media These scammers are using stolen branding,...

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The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...

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Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community Through partnerships with influencers, brands transform everyday moments and products into...

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