Fifteen recent crises, unpicked for marketing directors at UK B2C businesses Real lessons in how the response shapes the damage Photo: Marks & Spencer storefront, Wikimedia Commons (CC-BY-SA) Most lists of PR crises grade the wrong...
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A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...
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