When someone asks ChatGPT, Gemini or Perplexity to recommend a firm like yours, your brand is either named in the answer or it is invisible Getting named comes down to three things: writing a machine can quote cleanly, your brand being talked about...
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Generative engine optimisation (GEO) is how brands earn citations in AI answers Our traffic fell 50% after AI Overviews launched Here is what worked In late 2024 I watched half of our website traffic disappear Rankings hadn't moved We still sat...
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