Author: Caitlin Wharmby

In 2025, the creator economy is no longer about who shouts the loudest Brands are shifting away from one off sponsored posts and mass reach influencers and instead focusing on partnerships that deliver real connection, long term value, and...

Over the past few months, brands across the UK have launched a wave of creative and unexpected PR campaigns that have captured public attention and sparked conversations online From playful nods to local culture to viral video recreations and...

Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop...

It’s no longer a question of if AI is reshaping the PR industry - it’s how far the ripple effect will go From predictive analytics and content creation to influencer vetting and crisis simulations, AI has burst onto the scene with both promise...

In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers...

2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and...

Not long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers Those days are gone Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for  Welcome to...

The world of public relations is shifting, and at the centre of this change is the rise of influencers Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication Today, they...

This year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences Let’s...

2024 has truly delivered an impressive line-up of marketing campaigns so far, each pushing boundaries and connecting with audiences in imaginative, impactful ways From celebrating life’s little joys to innovative twists on packaging and mental...