Tag: content marketing

User generated content is a strong tool for any business It can strengthen the connection between a brand and its audience and make your brand appear more authentic In recent years, the rise of UGC creation has become very apparent, particularly...

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora After failing his first startup the Wine List, which went from a lockdown success to losing six figures...

User generated content (UGC) has become a critical component of social media marketing in recent years It refers to any content created by users themselves, rather than by a brand or business It has become increasingly popular because it allows...

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in US, to the UK market, we've been supporting them with a series of retained activity including influencer, paid and organic social media campaigns, as well as stand...

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye We couldn’t end the year without our annual round-up of some of our favourite Christmas adverts, the perfect way to get us excited for the...

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond 'building links' It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media...

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

Podcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages Here we've taken a look at the background of podcasts and...

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors For a promotional video to be successful, it often needs to be inspirational in order to...