Category: Public Relations

In the marketing and communications industry, tapping into key dates on the calendar is a common strategy From major retail milestones like Black Friday and Valentine's Day to more niche awareness days such as National Dog Day or National...

We recently hosted a webinar titled From Launch to Loyalty: Cutting Through Food and Beverage, where we dived deep into some of the biggest challenges Food and Beverage brands face today – and more importantly, how to overcome them If you're a...

In this digital age, traditional methods of press release writing are no longer enough to stand out Brands are now faced with the challenge of cutting through the noise, making it essential to find ways to make your content work harder Enter SEO...

Keeping an eye on the news agenda is a key part of being a PR or marketing professional for a number of reasons – whether it’s so you know the right time to sell in, or ensuring you’re mindful of any news stories that would affect the tone of...

One of the most effective tools to ensure target messages reach the right audience is the PR newswire But what exactly are PR newswires, and why should they be considered as a useful tool Here we will take a deep dive into the tool and explore the...

This year has already seen some cracking marketing campaigns in the UK, where brands have gone all out, pushing boundaries and showing off their creativity From AI-driven beauty to real-life nostalgia trips, let's dive into four standout campaigns,...

A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...

Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...

As we've passed the halfway mark of 2024, it's time to take a look back at some of the most creative and impactful marketing campaigns that have captivated audiences across the UK From clever collaborations to thought-provoking initiatives, these...

Sometimes, finding the right answer can be a challenge We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on Gone are the days of...