Category: Influencer Marketing

Over 67% of brands are currently using Instagram for influencer marketing - highlighting its importance within social media strategies It can be a powerful tool for brands - most notable for a way to connect with target audiences, via an authentic...

Influencer marketing is a really powerful tool that should be considered for any social media strategy Not only is it a great way for brands to connect with their target audiences for brand awareness, it can also lead to conversion for a product or...

TikTok has truly taken the social media world by storm As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world Formally recognised as...

This year we have started to see an array of technological advancements within the Metaverse Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical...

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect...

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience Jeep made headlines at the Superbowl by becoming the first brand to work with "the boss" Bruce Springsteen Prior to this...

Influencer marketing is an incredibly powerful way to promote your product, shout about a service or to increase brand awareness amongst consumers There are two main types of influencers, a macro-influencer and a micro-influencer The key differences...

You've probably noticed Instagram's latest addition to the platform; Reels The feature has been around for a few months now and whilst influencer's are uploading in their millions, we noticed not so many brands have found their feet Reels are a new...