Category: Influencer Marketing

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect...

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger - with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £1257 billion...

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy This is because influencers have a trusted, engaged audience who view them...

The Superbowl is a prestigious and renowned event for any brand to advertise at due to its popularity and large engaged audience Jeep made headlines at the Superbowl by becoming the first brand to work with "the boss" Bruce Springsteen Prior to this...

Influencer marketing is an incredibly powerful way to promote your product, shout about a service or to increase brand awareness amongst consumers There are two main types of influencers, a macro-influencer and a micro-influencer The key differences...

You've probably noticed Instagram's latest addition to the platform; Reels The feature has been around for a few months now and whilst influencer's are uploading in their millions, we noticed not so many brands have found their feet Reels are a new...

Influencer marketing is a strategy that most brands utilise as part of their communications in order to promote a product, raise brand awareness or to convey a message It can be highly successful when influencers align with brands and portray the...

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages Influencers already have an established and engaged audience who trust and value their opinion...

Influencer marketing has taken the world of social media by storm Almost every brand now has a dedicated section within their marketing strategy for influencers and it's not surprising why Influencers can be a really powerful way to convey your...

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers Looking back, it's hard to believe it would be as successful and...