Category: Influencer Marketing

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram This video-sharing platform, known for its short, engaging content, has seen immense popularity in...

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging This...

A recent study conducted by EnTribe has found that 90% of people no longer trust influencers The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers  In the age of social...

TikTok can be a very powerful tool for brands However, getting to grips with such a fast-paced and ever-changing platform can be overwhelming A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for...

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...

For many years Sofia Richie was a mid-level influencer known for being the daughter of Lionel Richie and being in with the Kardashians - until now In the space of one wedding (even if it was a million-dollar wedding) she turned herself into the IT...

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages In recent years, we've seen this develop to now be utilised as a tool to drive...

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic It is becoming more influential in the habits of the public with 8 in 10 people admitting to having purchased...

With the world of social media constantly evolving, almost anyone and everyone has the ability to become an influencer From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers...

There are influencers for all sectors and industries across social media, from sleep influencers to parenting influencers and everything in between They are a great way to market your brand and promote a product, service or offering by tapping into...