Category: Influencer Marketing

The festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine...

In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience However, the key to a successful influencer marketing strategy lies in finding the right influencers and...

As university marketers, you all know how challenging it is to stand out in an increasingly competitive landscape Shrinking budgets, the struggle to recruit postgraduates, and declining trust in traditional media are issues we face daily However,...

We all know by now that TikTok has been leading the influencer marketing wave in recent years With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and...

As we approach the end of summer, it's time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales Here are our...

In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image One popular tactic is gifting products to influencers While this approach can offer numerous...

In the digital age, influencer marketing has become crucial to brand strategy Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways However, the consequences can be...

Working with micro-influencers is a great way to ensure you are targeting and engaging your desired audience due to their small but engaged and relevant followers However, working with micro-influencers does come with its own set of challenges...

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024 That said, the landscape of influencer marketing has undergone significant changes in recent years and is constantly...

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing If you're still considering your partnerships, here's a look at some of the best partnerships from...