As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates AI takeover In an interview, Meta CEO Mark Zuckerberg...

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Imagine a world where your PR campaigns are crafted by machines, yet missing the warmth and personality of a human! The PR industry is known for being dynamic and evolving with changes to society However, we are now in an age where generative AI can...

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In today’s digital age, influencer marketing has become a cornerstone strategy for many brands looking to expand their reach and enhance their image One popular tactic is gifting products to influencers While this approach can offer numerous...

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Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform...

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As we've passed the halfway mark of 2024, it's time to take a look back at some of the most creative and impactful marketing campaigns that have captivated audiences across the UK From clever collaborations to thought-provoking initiatives, these...

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With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes For ease, we’ve outlined some recent social media...

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It’s fair to say that AI is revolutionising the public relations industry As PR professionals, we're constantly seeking ways to streamline our workflows and deliver more impactful results for our clients By using Generative AI we’re able to...

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First thing's first - we have so much going on at team PPR that we have our very own newsletter to bring you the latest news, tips and trends from life in social media and PR Secondly - if you're not subscribed to said newsletter, what are you...

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In the digital age, influencer marketing has become crucial to brand strategy Leveraging the popularity and credibility of influencers allows brands to reach target audiences in more personal and engaging ways However, the consequences can be...

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Yet another month of exciting ad updates for us to delve in to AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the...

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