Author: Rosie Wells

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other...

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge Thought Leadership, positioning your brand as an expert in your industry or niche,...

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns So how do you measure the success of your PR efforts We’ve compiled a list of key metrics...

Developing and growing your brand is important for any business in any industry Doing so can help to meet your goals whether that's an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector Public...

When people refer to 'evergreen content', what they mean is content that is non-time specific and continually stays relevant for readers over a long period of time Essentially it is content that will be just as relevant next year as it is today A...

With every new year comes a flurry of new initiatives and awareness days to tap into – Dry January, Veganuary, new year – new me, the list goes on As such, January has become a key month for brands operating in these sectors, as they look to...

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from...

The run up to Christmas is a key marketing period for most brands, but especially fashion brands As people frantically look to find outfits for Christmas parties and festive get-togethers, or the perfect present to gift their family or friends,...

Since its launch, TikTok has taken the social media world by storm, evolving into a major player across the industry Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers...

It goes without saying that great communication and writing skills are an absolute must for PR professionals However, there is another component that is just as important in the public relations industry – the art of storytelling PR...