Author: Dawn Little

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales PR plays a...

We've got exciting news! We're launching our Prohibition podcast: Socially Unacceptable' - the podcast where we uncover the untold stories of those who have faced their own fair share of fck-ups, and turned them into opportunities for growth In...

In the fast-paced and highly competitive world of the food and drink industry, scandals and setbacks are bound to occur Whether it's a food contamination issue, a product recall, or a public relations nightmare, it's imperative for food and drink...

Introduction to podcasts and their growing popularity In today's digital age, podcasts have become a powerful medium for sharing information, entertainment, and connecting with audiences With their rise in popularity, fashion houses have started to...

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide Luxury brands, traditionally known for their exclusivity and high-end appeal, have been hesitant to...

In today's highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial One way companies can distinguish themselves is through strategic food and drink PR As an expert in the...

After winning four CIPR awards earlier in the year, three gold and one silver, we were pleased to achieve another three awards last week at the 2023 PRCA DARE Awards Yorkshire and Lincolnshire, hosted in our hometown of Leeds! This year we were...

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing - with SEO being one of them A few months ago, we shared a blog on TikTok's new trending terms update that allowed users to see trending...

In a world where so many brands have a dominant voice online, it can be hard to cut through the noise sometimes and make your brand be heard Reactive PR is however a tool that can be utilised to do so In a nutshell, what reactive PR actually...

Following a competitive pitch process, we're pleased to announce we've been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy A global provider of life-enhancing, world-class...