A luxury brand social media strategy built on real audience data, not on assuming Instagram fixes everything Most luxury brands run the same social media playbook as everyone else, just with better photography Post daily, chase an influencer...
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Follower count explains why a brand takes the meeting It doesn't explain why the partnership works Mappin & Webb has held a Royal Warrant since 1897 and its master craftsman currently holds the title of Crown Jeweller Lydia Millen built an...
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Introduction to podcasts and their growing popularity In today's digital age, podcasts have become a powerful medium for sharing information, entertainment, and connecting with audiences With their rise in popularity, fashion houses have started to...
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In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide Luxury brands, traditionally known for their exclusivity and high-end appeal, have been hesitant to...
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We’re back again with another campaign round-up! This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture...
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