A brand's reputation can change in an instant With consumers becoming more aware of the way a business handles crises, it's now a crucial part of overall strategy This year, several well-known UK and global brands faced serious challenges However,...
Read MoreThe food industry faces numerous challenges - brand awareness, customer retention and most importantly food safety Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal...
Read MoreIn the fast-paced and highly competitive world of the food and drink industry, scandals and setbacks are bound to occur Whether it's a food contamination issue, a product recall, or a public relations nightmare, it's imperative for food and drink...
Read MoreFor most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work Many of us don't think twice about what we like, comment, or share as it's such a natural thing to do on a daily basis...
Read MoreDespite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration In some way or another, all organisations rely on...
Read MoreWe are officially over half-way through 2022 - where is the time going! So, we thought it was about time for a roundup of the top five PR disasters so far this year Read our round up from last year, here From governments comms gone wrong (again!)...
Read MoreHaving a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis Key contacts, templates, and comprehensive protocols on how and when to...
Read MoreSocial media is an increasingly important element in a successful crisis management approach With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating...
Read MoreAre you prepared for a PR crisis Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business Businesses of all shapes and sizes can fall victim to a PR crisis at any...
Read MoreCrisis management is something every company needs to implement as part of its business processes It is an essential component of business continuity planning Without a documented plan, how would you handle a crisis You might be thinking...
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