Category: Social media advertising

Both organic and paid social media landscapes are constantly evolving, as platforms continue to shrink organic reach to encourage paid sponsorship Social media is no longer just about engaging in conversation - it’s now a leading channel for...

Social media is a powerful tool for people to digest and interact with information regularly As a result, businesses are now in a unique position to capitalise on public opinion by deploying targetted, budget-heavy ad campaigns Social media has...

The value of social media for small businesses is immeasurable The average social media user spends 25 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter For this reason, it is vital that small businesses take...

Over the past few years, there has been a significant advancement in social media marketing Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence These days, customer...

Understanding social PPC for your business Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy Why you may ask! Because digital marketers are finding an increase in performance with pay-per-click advertising...

One of the biggest things that businesses need to be doing right now is paying attention to their customer base They need to understand who their customers are, where they are, and what they’re looking for All this information put together can...

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative For this reason, brands must actively represent a diverse range of social groups in their ads, or risk...

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience Social media advertising continues to...

Despite the fact that there's been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site There are over 27 billion active accounts on the platform - which when it comes to...

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity There has been a move away from attracting consumers through ‘organic posts’...