Category: Content Marketing

As a PR or marketer, you've probably come across social listening tools or you might have even delved into the world yourself Social listening might sound like it's just a social media tool - but it is much more powerful than that! Social media...

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye We couldn’t end the year without our annual round-up of some of our favourite Christmas adverts, the perfect way to get us excited for the...

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience The objective is usually to either drive sales, generate leads or build brand...

Podcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages Here we've taken a look at the background of podcasts and...

Well, we're not quite sure where the past year has gone! 2021 seems to have flown by and there's nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high This year, we're back with another round-up of some of...

We don’t need to sell you on the benefits of content marketing If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you When...

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national...

Ah 2020 What a year it’s been! Despite the ups and downs that have come with this year, the festive season is almost in full swing to lift out spirits and end the year on a positive note Christmas adverts have been hitting our screens for weeks...

The world of marketing looks very different from what it once was Even when considering marketing for a gym, which is an in-person endeavour for the most part, we’re now seeing investment in digital marketing overtaking investment in traditional...

We’re not going to teach you to suck eggs You understand the importance of content In fact, you knew that in 2019, and 2018 and the year before that So –what’s really new in content What’s going to get us spinning on our heels in 2020,...